This image is a high fashion ad (Dolce & Gabbana) that displays a gender powered and is focused on white, wealthy males as their audience. It looks like the man is about to beat the woman with the other men intently watching, almost like it interests/amuses them. This ad offers the assumption that the woman is about to be the target of a form of violence or assault. This is representative to American society and the abuse that men inhibit on women. I feel like this ad is suggesting that rich, while males can get away with criminal acts (such as raping a women). Society knows this is going on but tends to stand back, not doing or saying too much about it. Today in the media there are many images that express a double meaning. Yes, Dolce and Gabbana’s models are wearing their clothes, but what the models are doing expresses a much more deeper meaning. I feel that men inhibiting violence upon women has become such a common topic that people are immune to the effects it has. At the beginning of the evolution of images in the American media, sex was mainly what sold to it’s audience. The wetness of their bodies can be tied with part of the male fantasy world. Sexual images still do sell, however, violent sexual images have become incorporated in the media more so today. In a number of the ads women are portrayed as weak and fearful.
This image portrays the stereotype that whites are what make up the upper class in American society, and therefore, this ads focus group is upper class white people. The purpose of this image is to attract people to this expensive and high class jewelry item, suggesting that if they have this then they will look even more sophisticated and wealthy. It is easy to assume that the ad designers imagine those who would buy this item as people of elegance, sophistication, wealth and that are white. Just by owning this device, a person reinforces ideas about elegance and wealth. Also due to the fact that Audry Hepburn, an American icon who just so happens to be an upper class, white women, is juxtaposed to an expensive jewelry item symbolically ties there two images together. 
This image portrays racial power. The position of the white male in the center of black males bowing before him, which clearly suggests the white males power and superiority over them. This image’s audience is the white race and it ensures their upper class position as well as their executive positions within the workforce. It shows just how split American’s are racially. It almost seems that Intel is showing America that race does matter within their workforce. Posing blacks as slaves has been long engrained into the people of America, that seeing this image does not stray too far from America has already seen.
The image portrays the ideal body of a woman and only that. In American society this ideal body type as well as the racey clothes brought about by the male fantasy world (underwear and tights), make up the majority of media images. Ignoring the women’s face and only focusing on her backside just goes to show that that’s what American culture tends to focus on today. Disregarding her face represents a lack of respect for women and what men truly have accustomed pay attention to, which is women’s bodies sexual manner. Women are used as sexual objects and thus this portrayal of them is carried over into American society. According to the video Dream Worlds II, 90% of media images constructed my men are their personal sexual dreamlands. The caption in this ad “It’s the lifestyle” indicates the American lifestyle is a more sexual one with women being easy contorted to male fantasies. It is outrageous to think that this image that is advertising hair products only shows the women’s backside, it does not even show her hair. With this in mind, we can see what catches people’s attention today.
