Abstract

A picture is worth a thousand words. The images that advertisements convey to their consumers are very useful tactics in which the companies use to get people to use their product. Today in the United States media advertisements are everywhere subconsciously influencing both children and adults regardless of gender; from the huge billboards outside, to the television commercial that comes on in during your favorite show, or to the magazine ad that pops up while reading. In America advertisements convey many different types of feelings and thoughts produced for their audience. Females are many times used as sexual objects of affection by the males. Today, the product is overshadowed by the images of these women. Men now desire and fantasize about women and tend to think of these scandalous picture as the norm. This is not only demeaning, but it enhances the belief that women are merely sexual objects and that males still hold the superior position in society. It is intriguing to see how these images have changed overtime as well as the effects that these images have had on American society.
This topic will be taken from the textbook Inequality & Violence, Women’s Lives, as well as from the videos viewed from class. I am also still looking for a scholarly source from the library but have not found one yet.